It seems ever since I have been scouring the internet for nutritional advice, Burn The Fat, Feed The Muscle, has been there. In fact, when it was released in 2003 it was one of the first diet and nutrition e-books ever published. Now there is such a plethora of e-books, supplements and weight loss programs online that it is easy to get lost in all the information on offer.
A lot of them promise all-to-easy solutions. Just "take the pill" or the take the "all-to-easy" advice and your body fat problems will just melt away. Clever copywriting pulls on your emotional heartstrings and you buy a product that nine times out of ten will not work.